TAM Airlines joins oneworld
LONDON, 31 March 2014 – Today TAM Airlines, a carrier of LATAM Airlines Group, joins oneworld, an airline alliance currently undergoing the largest expansion in its history. As of today, all passengers flying on the Brazilian carrier can enjoy the benefits offered by the alliance.
This is one of the most important steps to achieving the entry of all LATAM Airlines Group airlines into oneworld. LAN Airlines has been a member of oneworld since 2000 as are its affiliates, namely LAN Argentina, LAN Colombia, LAN Ecuador and LAN Peru. TAM's affiliated airline in Paraguay (TAM Mercosur) is also set to join the alliance soon. As a result, all passenger airlines of LATAM Airlines Group will be members of the same alliance.
For TAM passengers, this means increased connectivity when travelling from the UK, as well as greater convenience when travelling, since passengers will have the same standard of high quality customer service across the board. For oneworld, this milestone represents the consolidation of its position as the leading alliance for flights within Latin America and between the region and the United States and Europe.
The ten million members of the TAM Fidelidade program will keep the points they accrued before the transition to the alliance, as well as their premium status level.
TAM Fidelidade Black, Red Plus and Red passengers now fall under the Emerald premium status level of the oneworld program. This entitles them to use, together with one guest, over 600 VIP lounges in airports around the world offered by oneworld member airlines, even if they are flying economy class. Emerald status customers can also use First Class lounges when available.
To celebrate its entry into oneworld, the TAM Fidelidade program will offer double points to all passengers flying with the alliance’s member airlines¹ in May 2014. Members of the frequent flyer programs of oneworld member airlines will also receive double points or miles when flying on TAM during the month.
Also starting today, 140 million members of the frequent flyer programs of oneworld airlines can earn points or miles and redeem tickets when flying with TAM Airlines, while also enjoying all of the benefits offered by the alliance.
TAM passengers will also gain access to the special fares offered by oneworld, which is the most comprehensive portfolio offered by any global alliance. The special fares include the leading round-the-world fare oneworld Explorer, as well as Visit South America and Visit North America.
TAM’s first aircraft bearing the oneworld logo is on display at Congonhas Airport in São Paulo today, where CEOs and representatives of all oneworld member airlines have gathered especially for this event.
Marco Antonio Bologna, TAM’s Chief Executive, commented: "We have made the best choice for LATAM Airlines Group. With oneworld, our passengers will have even more benefits on their journeys, including better connections and more options for destinations. We made a seamless transition and can now celebrate this milestone with our customers and our new partners. We wish everyone in oneworld a warm welcome to Brazil."
With its transition into the alliance now complete, TAM effectively adds 45 new destinations to the network of oneworld partner companies. Brazilian flyers will enjoy access to airlines in all regions of the world, including unprecedented new partnerships in Australia and Russia.
oneworld’s CEO, Bruce Ashby, said: “As the leading airline in Latin America’s biggest economy, TAM’s addition represents a significant landmark in oneworld’s journey to establish itself as the first choice airline alliance for frequent international travellers around the world. We are very pleased to welcome TAM and its customers to the world’s premier global airline alliance.”
oneworld is also undergoing the largest expansion in its 15-year history. In addition to TAM, US Airways is also joining the alliance today, as part of the American Airlines Group, making it the main alliance in the US market. On 1 May, Sri Lankan Airlines will also become a member.
With these new additions, oneworld becomes the leading airline alliance in South America and in the United States.
“By adding TAM Airlines and US Airways, oneworld will consolidate its leading role within Latin America and on flights between the region and both the United States and Europe. We already have strong and long-standing relationships with American Airlines and LATAM Airlines Group. These two new partners bring outstanding quality and scale to the alliance, further strengthening its position as the best option for frequent international travellers” commented Willie Walsh, oneworld Governing Board Chairman and IAG Chief Executive.
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Notes for TAM Fidelidade customers
Starting today, Black and Red Plus cardholders can also check in at the First Class counters of oneworld airlines, regardless of the class they are flying. Additional baggage allowance and access to fast track security lines will also be offered in airports where the alliance makes these services available.
Members of the Red category of the TAM Fidelidade program now enjoy the Sapphire premium status level on oneworld. These passengers, together with one guest, can now use any business class or frequent flyer VIP lounge when travelling on oneworld member airlines, regardless of the class for which the ticket was issued. They can also check in at Business Class counters.
All Emerald and Sapphire premium status members are also invited to board the flights of oneworld airlines at any time, provided they do so before the boarding gate closes.
Members of the Blue category of the TAM Fidelidade program are now Ruby premium status members. Like Sapphire members, they can check in at Business Class counters when flying with oneworld, regardless of the class they are flying. At Guarulhos Airport, this benefit will be available when TAM moves to the new terminal that is under construction.
All oneworld premium status levels (Emerald, Sapphire and Ruby) also enjoy priority on the waiting lists of any member airline. They can also pre-book their favourite seat on any oneworld flight whenever this service is available.
About LATAM Airlines Group S.A.
LATAM Airlines Group S.A. is the new name given to LAN Airlines S.A. as a result of its association with TAM S.A. LATAM Airlines Group S.A. now includes LAN Airlines and its affiliates in Peru, Argentina, Colombia and Ecuador, and LAN Cargo and its affiliates, as well as TAM S.A. and its subsidiaries TAM Linhas Aereas S.A., including its business units TAM Transportes Aereos del Mercosur S.A., (TAM Airlines (Paraguay)) and Multiplus S.A. This association creates one of the largest airline groups in the world in terms of network connections, providing passenger transport services to about 135 destinations in 22 countries and cargo services to about 144 destinations in 27 countries, with a fleet of 319 aircraft. In total, LATAM Airlines Group S.A. has more than 52,000 employees and its shares are traded in Santiago, as well as on the New York Stock Exchange, in the form of ADRs, and Sao Paulo Stock Exchange, in the form of BDRs.
Each airline will continue to operate under their current brands and identities. For any inquiry of LAN or TAM, please visit www.lan.com or www.tam.com.br, respectively. Further information at www.latamairlinesgroup.net
oneworld is an alliance of the world’s leading airlines, committed to providing the highest level of service and convenience to frequent international travellers. Its member airlines work together to deliver consistently a superior, seamless travel experience, with special privileges and rewards for frequent flyers, including earning and redeeming miles and points across the entire alliance network. Top tier cardholders (Emerald and Sapphire) enjoy access to more than 600 airport lounges. The most regular travellers (Emerald) can also use fast track security lanes at select airports and extra baggage allowances.
oneworld is currently the holder of an unprecedented eight leading international awards for airline alliances - named World’s Best Airline Alliance in the 2013 World Airline Awards by the independent Skytrax airline quality ratings agency, Best Airline Alliance in Business Traveller’s 2013 awards, by Premier Traveler in its Best of 2013 Readers’ Survey and by Air Transport News in its 2014 awards, the Best Airline Alliance by Global Traveler in its GT Tested Reader Survey 2013 Awards for the fourth year running, the World’s Leading Airline Alliance in the 2013 World Travel Awards for the 11th year running, Australian Business Traveller Best Airline Alliance in 2012 for the second year running, and FlightStats Airline Alliance On-Time Performance 2012 winner.